Benefits of Business Coaching: Why investing in yourself is the next big thing?

Business Coaching by Empowered Coaching
Business Coaching by Empowered Coaching

What is business coaching? What are the benefits of business coaching?
How to find the right business coach for you?

What is business coaching and how it may benefit you? Do you want to lead by example and create positive influence? Do you want to dial up your game? We you hear these questions and it makes you wonder how can you accomplish these wonderful things? How can you boost motivation when you feel stuck and as a result miss out on some opportunities that are good for your business / work  / career? How can you get rid of self-doubting beliefs that block you from approaching a lucrative new client or ask for promotion? How can you improve certain skills that would enhance your performance such as communication skills and assertion?

When you reach certain level within your career, old fashioned training would not always work as you need an individual approach to tackle one challenge at a time at your own pace and learning style, at your own priority level. This is the most effective way to enhance personal development and achieve desired results.

So what is the solution here? Get yourself a business coach.

Coaching aims to bring the best in people in order to help them facilitate change in their lives and achieved preferred outcome. Building awareness and responsibility is the essence of good coaching. Business coaching is all over the above but set within a business environment.  Business coaching in organisations is becoming more popular as companies realise that they can improve both the performance and motivation of their employees through coaching. Or you can hire a business coach yourself.

Coaching unlocks a person’s potential and maximises their performance as well as helping people learn rather than teaching them. This is called guided discovery.

The essence of coaching can be defined as follows:

  • To help a coachee change in the way they wish and helping them go in the direction they want to go.
  • Coaching supports a person at every level in becoming who they want to be.
  • Coaching builds awareness empowers choice and leads to change

According to the Association Resources Centre and PWC survey, coachees who had business coaching reported improvements in the following areas:

  • Self-confidence – 80%
  • Communication skills – 72%
  • Interpersonal skills – 71%
  • Work performance – 70%
  • Relationship – 73%
  • Work/life balance – 63%

Business coaching: Feel Empowered. Achieve goals. Dial up your game.

Things to look out for when you are looking for a coach that are worth highlighting:

  • Education / Training – where have they completed their coaching training? Is the course accredited by the Association of Coaching UK / International Coach Federation or other reputable institution? Coaching is not regulated in the UK so unfortunately there are a lot of people who call themselves a coach but have no valid training or qualifications to support this claim. Be mindful and always check for relevant qualifications.
  • Coaching experience – how long have they been practicing coaching? Not NLP, not consulting, not training but pure coaching? Even though some coaches use NLP techniques such as anchoring, in essence NLP and coaching are two very different things. Likewise, if someone has tons of training / consulting experience but little coaching experience, this may affect their coaching style as they may be too direct and be in ‘consulting’ mode giving out suggestions or advice.  Coaching promotes facilitative style and this mean a coach adapts his/her style to reflect your style / coaching purpose / etc. This is called being a natural chameleon and it only comes with coaching practice and appropriate training/ supervision. We don’t give advice in coaching or tell you what to do, the whole point here that you come to your own conclusions. Guided discovery all the way.
  • Personal development – continued professional development is key in coaching as it is fairly new discipline and new techniques / approaches are emerging all the time. You have to be ahead of the game yourself to be able to drive your coachees to excel.
  • Coach’s expertise vs your purpose – What sort of skill set do they bring into coaching? What is their previous experience?  My advice – look for a business / executive coach who has an expertise or previous experience in your area. This is called niche or specialist coaching. This may be a more expensive option but it’s well worth it. A coach that works in a niche area would have a deeper understanding of the challenges you face in this particular field. If you want to go for a massage, you choose a particular type based on your needs. If you want to relax, you go for a relaxation aromatherapy type not a deep tissue sports one, right? Same rule applies to coaching. Identify the purpose of your coaching be it skills development such as communication / presentation skills / assertion, or sales performance enhancement or stress management, research who’s best within this areas and arrange an initial chat. For example, I have over 12 years of hospitality experience, 7 of which in corporate sales and events. This is my niche and expertise.
  • Initial free session and chemistry – Most coaches would offer free no obligation 20-30 minutes sessions so you can answer any questions, discuss the purpose of coaching and then you can decide whether you wish to go ahead with this coach. You need to find your person otherwise it won’t work. If you are not completely sure about the process or techniques they use or their coaching style, if you feel like you didn’t click – you need someone else. It doesn’t mean they are bad, it just simply means you need a coach with different skill set and approach. If you work in fast paced environment such as sale, you need someone with no-nonsense approach. Rainbows and unicorns won’t work here. Don’t be afraid to say this or don’t feel bad about it either. You need to put your needs here first and this is not being selfish, I call it enlightened self-interest. It’s your goal and you are your own best expert. If there is no coaching chemistry in the process, if you didn’t fully connect, look for a new coach.
  • Accreditation and membership – the main coaching body in the UK is the Association for Coaching. Accreditation and membership ensure a coach has a certain level of training, experience and supervision as well as continued  professional development. This also means a coach follows a code of professional ethics.

Professional coaching brings many wonderful benefits: fresh perspectives on personal challenges, enhanced decision-making skills, greater interpersonal effectiveness, and increased confidence. And, the list does not end there. Those who undertake coaching also can expect appreciable improvement in productivity, satisfaction with life and work, and the attainment of relevant goals.  Overall coaching can focus on any aspect of a person’s life in assisting personal growth on all fronts.

If you have any questions about how business coaching can benefit you or your company, please feel free to email me direct and I’d be happy to help. My email is



De Vries, MK. (2015). Finding gravitas. [Online], Available:

International Coaching Community, What is Coaching? [Online], Available:

International Coach Federation, Benefits of Using a Coach, [Online], Available:

International Coach Federation (2017), Executive presence and why it is essential to any coaching career. [Online], Available: .

Kaufman, D. and Fetters, M.L. J.  (1983). The Executive Suite: Are Women Perceived as Ready for the Managerial Climb? Journal of Business Ethics, Vol. 2, No. 3, Women and Work, pp. 203- 212.

Neenan, M., and Palmer, S., (2012), Cognitive Behavioural Coaching in Practice. An Evidence Based Approach, East Sussex: Routledge

Neenan, M., and Palmer, S., (2001), Cognitive Behavioural Coaching, Stress News, Vol.13 No.13.

Starr, J., (2010), The Coaching Manual. The Definite Guide to the Process, Principles and Skills of personal Coaching, Third Edition, [Online], Available


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