About Me


My name is Anastasia and I am a #1 Sales Performance Coach & Trainer in the UK. Combining over 13 years’ corporate sales experience and coaching, enables me to deliver outstanding results, be highly effective and take sales performance coaching, training and consulting to a whole new level. This is the difference that makes the difference.

My mission is simple. I want to help people unlock their inner potential, reach their goals, find success and happiness, boost motivation, increase confidence, achieve positive, long lasting change and to encourage self-directed learning and personal development. I want to help you fine-tune your life and make it more fulfilling. ​

As a coach, I help people understand how our beliefs and the environments we operate in can trigger negative thoughts, habits and behaviours that prevent us from achieving our goals. Through simple and practical steps, I help people achieve and sustain positive change and become their own self-coach.

My areas of interest are executive presence, character strengths, leadership, performance, motivation, personal development as well as lifestyle.

I am very friendly, energetic and enthusiastic about what I do. My approach to coaching is facilitative and collaborative which means it is centred around you, your goals and desired outcomes and we work in collaboration.  You are your own expert, I just help you to tap into your inner ‘tool box’ so you can feel empowered and in control of your life.

I am super passionate about promoting personal development, self-actualisation and helping my coachees to achieve tangible results. I have gone through the whole cycle myself when I have decided to have a career change and I know first-hand this feeling of anxiety & self-doubt mixed with excitement and what challenges you are up against when you decide to change your life.  This life experience is priceless.

I am bilingual – I can do coaching sessions in Russian and English.

My education:

  • MSc in Applied Positive Psychology, Bucks New University.
  • Critical Approach to Positive Psychology, Birkbeck  (short course)
  • Advance Diploma in Cognitive Behavioural Coaching provided, Centre for Coaching
  • BA Hons 2.1 in Tourism Business Management.

I am an Associate Member of Association for CoachingInternational  Society for Coaching PsychologyInstitute of Leadership and Management and I follow AC code of ethics.​